How to work in a real estate agency, opinions and how real estate agents work

We are almost certain that no child will ask for a Santa Claus real estate agent costume this Christmas. Working in a real estate is not the dream of many people, despite being a very lucrative business from which real fortunes were born.

If, unlike children who want to be a firefighter or police officer, as a child you dreamed of working in real estate, our new entry will show you the reality of the profession, as well as opinions of other professionals and clients (happy and unhappy).

Requirements to work in a real estate

The reality of our sector is that not always one makes the conscious and thoughtful decision to end up working in a real estate agency, simply, the life or opportunities that present themselves, lead you to this profession.

Be that as it may, when you have made the decision to work in the sector, the first thing you consider is the necessary experience. Unlike in other professions, working in a real estate is a matter of finding who gives you the opportunity.

However, not everything is to look for work in the open. As we have commented on many occasions, it is necessary to train extensively in (at least) these aspects:

Customer Acquisition

If you want to work in a real estate agency Sky Marketing, the first thing you will have to learn are customer acquisition techniques through your real estate website or that of your agency. There are many techniques to capture them. You can use channels like Google, social networks, real estate portals.


Working in a real estate requires a huge amount of paperwork. For each offer received for a property, a series of steps must be taken, including calls and emails.

That is why learning to be a good real estate agent and having good real estate software is so important in this profession: you will spend many hours a day performing very different tasks. If you don’t know how to manage your time and that of others, you may have problems.

Accounting and contracts

Working selling houses also means knowing what an excel sheet is. An important part of the salary of a real estate agent is materialized in the form of commissions, so it is necessary that you control the numbers of the real estate operation in which you are immersed.

In addition, the agent spends many hours a day sending contracts and offering legal information to potential clients. Although you are not a lawyer, nor are you asked to be a lawyer to work as a real estate agent, the reality is that you must know many legal aspects of buying and selling real estate.

Sales techniques

Let’s not fool ourselves. As in many other professions, working in a real estate means selling.

To close operations you need to know well what sales techniques to apply according to the pain points you find in your potential buyer. It is not to manipulate it, but to know how to meet its concerns and needs.

How do real estate agencies work?

Are you sure you want to move on? !! Congratulations!! It is time to know how real estate agents work and if you will be able to keep up with the fast paced pace that it entails.

The first thing you should know is that the professionals in the sector spend most of their time between different functions and that unless you work in a huge real estate company, you will most likely have to work as a man or woman orchestra.

Capture properties

Without properties there are no sales, and without sales, there is no business. You will have heard this phrase many times, because the reality of working in a real estate agency is that you need a product.

If nobody wants to sell or rent their house, there is no product to sell. That is why a very important part of your day to day will be spent creating strategies to attract sellers, with whose properties to create your own property catalog.

sky marketing Islamabad advice: until recently, giving away the energy efficiency certificate to attract sellers was a good way to capture properties. Think of some benefit that your customers are looking for and that can serve as an incentive.

Advertise real estate

It is not as simple as uploading the images made with the mobile to a real estate portal.

Advertising a property is much more. You must make a photo report, improve the property through home staging techniques, think about a promotion plan for ploting in Capital Smart CIty and endless other things.

While it is true that the online world has greatly favored this task, it is not the only thing you can do to promote a home. The brochures, flyers and corporate ads of the real estate in traditional media such as radio, are still effective for certain segments of the population and especially, at the local level.

Professional opinions on working in a real estate

As we have commented at the beginning of this post, working selling houses can become a very lucrative profession. Many large international fortunes such as Amancio Ortega or Donald Trump settle in the real estate market.

However, there is fierce competition in this sector. Real estate agents are sometimes very aggressive, although it is not the general trend of the sector.

What do those who already work in a real estate company think? We have visited forums and pages where professionals leave their anonymous opinions about how this experience is.

In general, many believe that it is a stressful job, which must be devoted many hours.

As advantages, it is a profession that has no roof, and that you can develop a long-term career if that is what you want.

Of course, not all real estate are the same. We have also seen comments from professionals who believe that working in bank real estate is quieter compared to the large real estate franchises in the market.

Customer reviews of how a real estate agency works

On the other side are the customers. Also consulting various forums and pages where people leave their opinions anonymous, we have found that in general, all customers think that real estate works well with the seller, but poorly with the tenant.

That is, as in the case of the purchase sale the commission is paid by the seller, it values ​​the work performed by the real estate agent, especially if it strives to communicate the progress in the process.

On the contrary, in the case of rent, it is the tenant who pays a commission (unfair according to them) because a real estate agent devotes few minutes to show the house.

What is your opinion? Do you know what it is to work in a real estate? Tell us your experience!